MTN has introduced a new LED
board in Lekki to assist small and medium enterprises (SMEs) in Nigeria
advertise their products for free. The unveiling of ‘ManintheBox’ coincided
with the formal re-launch of MTN’s Enterprise Business Solutions arm, otherwise
known as MTN Business.
Chief Executive Officer, MTN, Rob
Shuter, said ManintheBox is an avenue for SMEs to meet with MTN to discuss how
the organisation can assist in enhancing their businesses. MTN-Office Shuter
said: “If you look at MTN business conception, you will notice we don’t only
look at consumers, we also look at the man on the street. We have made a decision
that look at small and large enterprises.
This is what we are doing, this
is talking to business people to ask; what can we do to help you, how can MTN
help in making your business more successful? The first stage is the box, still
outside, we are going to allow small and medium enterprises to go and advertise
for free in this box.
We want to see your businesses grow and flourish
so come let’s talk.” Chief Enterprise Business Officer, MTN, Lynda
Saint-Nwafor, explained that the ManintheBox campaign symbolizes the
organisation’s unwavering dedication and desire to help support business growth
and transformation using a wide range of world-class business solutions, backed
by cutting-edge technology.
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